An initiative to kickoff the European Football Season
To celebrate the beginning of the 2015/16 European football season, BBC World News is hosting a 5-A-side football tournament called ‘BBC World News Football Connect 2015’, bringing together teams from the top media agencies to battle it out and claim the event’s top title .
Taking place at Cooperage ground Astro Turf field in Mumbai on Friday, 17th July, BBC World News Football Connect 2015 aims to showcase the international news channel’s significant sports offer both on TV and online at BBC.com. Around 250 guests will attend the event from agencies along with CEOs as well as senior planners. The tournament will begin with league matches and conclude with a final match and an award ceremony.
As the teams take on each other on the field, there will also be plenty of action on the sidelines. At the event there will also be two fan zones; team dugouts which will be near the playing turf and a VIP box where fans can cheer the teams and even participate in a foosball competition or try to save a penalty kick from a world champion with 3D augmented reality oculus experience.
The VIP box will also be home to the BBC World News’ Be Everywhere campaign experience. Using the latest in virtual reality technology, BBC Global News Ltd has launched a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age.
With the Be Everywhere augmented reality experience, people can join presenter Babita Sharma in a virtual studio. The 360 experience means viewers can have a peak behind the scenes as Babita demonstrates the leading news brand’s digital products and the advertiser benefits, highlighting the BBC’s international news services’ position as a leader in digital innovation.
Looking forward to BBC World News Football Connect 2015, Naveen Jhunjhunwala, COO for BBC Global News India Ltd said:
“BBC World News Football Connect 2015 will be like a carnival for the sport enthusiasts. The event also stands for the attributes of sportsmanship and team playing that is essential in every field. With BBC World News as the global home of football and our online offer being the no1 international news site in India, it is an excellent way to grab the essence of the football season and reach millions of engaged audience. So whether people are into football, Formula One, tennis or golf we offer a truly global perspective and are on hand to bring them the action, expertise and analysis as well as capturing their passion as fans.”
As the build-up to the European football season intensifies, BBC World News will produce a series of online guides to take fans through everything from the Premier League to Serie A and Bundesliga to La Liga. BBC World News will also carry match highlights from Germany’s Bundesliga, and results from all the major European football leagues. In addition, Sport Today will show sports news features on the top clubs and players, and analysis from our roster of football experts.