Ipsos results show continued growth in TV and strong growth in digital audiences
In India, CNN is the number 1 international TV and digital news brand
The latest Ipsos Affluent Survey findings released show CNN is the undisputed number one international news brand in Asia-Pacific. Regardless of platform (TV, web, mobile), metric (daily, weekly, monthly reach) or major target audience group, no other news brand has a stronger reach than CNN.
In India, CNN is the #1 international news brand in total (monthly multiplatform) reach. CNN also leads in both TV (monthly and daily) and digital (monthly) reach in the country.
Some of the survey highlights include:
CNN is the #1 multiplatform news brand
35% monthly reach in Asia Pacific
35% greater than next news brand in Asia Pacific
24% monthly reach in India
21% ahead of BBC in India
CNN is the #1 TV news network
29% monthly, 20% weekly and 7% daily reach in Asia Pacific
At least 50% ahead of next news network in Asia Pacific
21% monthly and 6% daily reach in India
17% ahead of BBC in monthly reach and 25% ahead of BBC in daily reach in India
CNN is the #1 digital news brand
11% monthly reach in Asia Pacific
47% more than next brand in Asia Pacific
49% ahead of BBC in India
CNN is #1 in exclusive reach
More than twice the exclusive reach* of any other international news brands in Asia Pacific
At least three quarters (74%+) of consumers of competing news brands also consume CNN, while between a half (46%) and three quarters (73%) of CNN consumers do not view/read competitor news brands in Asia Pacific
1.7 times the exclusive reach of BBC in India
CNN is #1 in a growing genre
Leads the international news genre and growing in both TV and digital audiences
+8% year-on-year in weekly and monthly TV reach in Asia Pacific
+26% year-on-year in monthly digital reach in Asia Pacific
Year-on-year growth has been stronger still for TV (+103% daily reach, +39% weekly and +19% monthly) and digital (+102% monthly reach) in India
As well as being number one in TV and digital, CNN leads all international news/business brands in key target groups in monthly multiplatform reach. Highlights include:
CNN is #1 in business
55% reach of top management, 49% of financial decision makers** and 44% of total business decision makers in Asia Pacific
At least 2.2 times larger audience base than dedicated business news brands in Asia Pacific
46.9% reach of top management in India
55% greater audience reach than BBC amongst top management in India
Vice President of CNN International Advertising Sales for Asia Pacific Sunita Rajan: “The survey results are clear: no matter how the figures are analyzed, whether it’s by platform, metric or major target group, no other news brand has a stronger reach than CNN. It proves our strategy to be where our audience wants us, on all platforms all of the time, is working. It’s also encouraging from an industry perspective that the international news genre as a whole is growing. The fact CNN is the clear leader in a growing market is a testament to the hard working team at CNN International.”
