On 14th February, the leading destination for Hollywood action and adrenaline, MOVIES NOW took to Twitter to flirt with the destination for love & laughter, Romedy NOW – in true Hollywood style.
· The Conversation Trended on Twitter crossing 14.5 million impressions and received close to 14K mentions
This Valentine’s, Twitterati celebrated as two popular television channels brought the house down with the most innovative digital activity ever!
In a first of its kind initiative, MOVIES NOW flirted with Romedy NOW and made it the most memorable Valentine’s Day for the twitter community who joined in the conversation to make sure Romedy NOW accepts the date.
Inline image 1It all started at 10:30 am on February 14 when MOVIES NOW was seen making a move on Romedy NOW, who seemed a bit reticent initially, but finally agreed to go on a date with MOVIES NOW – only after MOVIES NOW pulled out all the moves to get Romedy NOW to #BeMyValentine.
The two channels used dialogues from iconic movies and series to make the conversation an extraordinary one for all Twitterati. The conversation involved the followers of both brands to support them in their responses to each other, which enriched the exchange even more!
The unique activity was conceptualized by MOVIES NOW’s digital agency Carpe Diem and executed by agencies of both brands – Carpe Diem and Skarma.