Nissan expands Thierry Sabbagh’s regional leadership to Nissan India
Marketing & Sales function reorganized to bring decision-making closer to customers and drive agility Product Planning and Marketing functions combined…
15 Jan 2026
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Telugu ZEE5 Unveils Sankranthi Campaign with Rocking Star Manchu Manoj
Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5, Unveils Sankranthi Campaign with Rocking Star Manchu Manoj Telugu ZEE5 has unveiled a Sankranthi brand film featuring ‘Manchu Manoj’, celebrating the spirit of the festival while reinforcing the platform’s promise of delivering entertainment that truly belongs to Telugu audiences. With the communication line ‘Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5,’ the campaign reflects the platform’s deep cultural connection with the region and its viewers. Set in a traditional village manduva house during Sankranthi,…
Premium Content
Airbnb Insights Reveals How Music-Led Experiences are Shaping India’s Gen Z Travel Culture
62% of India’s Gen Z plan to travel for concerts and music festivals in 2026 - a rising cultural trend in travel Music is fueling destination discovery as 76% of India’s Gen Z visited a city for the first time because of a concert or festival Concert travel is driving economic impact as 53% extend their stay beyond concert dates to explore the destination Music has quietly become one of the most powerful forces shaping travel choices among young Indians.…
Bank of America Partners with Sir David Beckham as it Expands its Global Sports Partnerships
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Freshworks Appoints Kady Srinivasan as Chief Marketing Officer
Former Dropbox and Klaviyo executive brings proven track record of driving transformational marketing and revenue growth at high-growth SaaS companies…
OTT and Streaming
Telugu ZEE5 Unveils Sankranthi Campaign with Rocking Star Manchu Manoj
Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5, Unveils Sankranthi Campaign with Rocking Star Manchu Manoj Telugu ZEE5 has unveiled a…
India Today Group’s Tak Network launches Tak 360
India Today Group’s Tak Network has launched Tak 360, the country’s first FAST news channel. Designed for the evolving digital…
Sports Marketing
Namma Run – South Edition Arrives in Chennai on 21st December After Massive Success in Bengaluru & Hyderabad
After two blockbuster editions in Bengaluru and Hyderabad, the much-awaited Namma Run – South Edition is now set to light…
IPL 2025 remains steadfast under volatile geopolitical climate
New Brand Finance research data reveals IPL’s ecosystem value dropped by 20% from $12.0 billion (2024) to $9.6 billion this…
