He replaces Anshul Ailawadi, who exits after 11 years
Jio Star has announced a leadership change with the appointment of Vivek Mohan Sharma as the new Business Head of the Youth, Music and English cluster.
Sharma, who joined Viacom18 in 2021 has been responsible for building the Network Sales Branded Content team from scratch and delivering landmark campaigns such as ‘Cricket Ka Ticket’, ‘Royal Stag Boom Box’, and ‘Imperial Blue’.
Sharma, before joining his current organisation served as Head of Digital Business at Mirchi. He is a graduate of Delhi University and holds a postgraduate degree in management from T.A. Pai Management Institute, Manipal.
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