Team Pumpkin, a leading full-service digital agency, has been awarded the performance marketing mandate for Miniklub, India’s premium toddler and kidswear brand. The agency will drive Miniklub’s digital growth through strategic performance campaigns, leveraging data-driven insights to optimize customer acquisition and engagement.
As part of the mandate, Team Pumpkin will manage Miniklub’s end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimization across digital platforms. The agency will focus on scaling the brand’s online presence and driving revenue via their e-com site through targeted digital interventions.
Founded in 2013, Miniklub is renowned for its premium apparel collection that combines comfort, functionality, and sustainability in every offering, solidifying its commitment to be a one-stop shop for parents. It offers the latest newborn essentials, baby wear, kids’ fashion, footwear, toys, travel range, baby care products, and much more, all under one roof. It’s a must-visit store in town for newborns to 8-year-olds..
Speaking about the collaboration, Anjana Pasi, Managing Director, Miniklub, said, “We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision for growth. We look forward to leveraging their capabilities to scale our brand and reach more parents across India.”
Swati Nathani, Co-founder, Team Pumpkin, added, “Miniklub is a trusted name in the kidswear space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive results, ensuring Miniklub continues to grow its market share in the digital-first world.”
Established in 2012, Team Pumpkin is a full-service digital agency offering a wide range of services, including performance marketing, social media management, influencer marketing, content strategy, and more. With a client portfolio spanning multiple industries, the agency specializes in delivering ROI-driven marketing solutions that help brands achieve sustainable growth in an increasingly competitive digital landscape.
The performance marketing mandate will be handled by Team Pumpkin’s office in Gurugram.
