News18 India retained its top position in the Hindi news genre for three consecutive years while its competitor, Aaj Tak, struggles to keep pace. With its commitment to delivering crisp, accurate, and credible journalism, News18 India continues to win the trust and loyalty of millions across the nation.
The statistics speak volumes about the audience’s preferred choice, with News18 India consistently leading by garnering 7.89 crore AMA’000s. In comparison, Aaj Tak recorded 7.36 crore AMA’000s, further reinforcing News18 India’s dominance.
(Source: BARC | Metric: Avg AMA’000s | TG: NCCS All 15+ | Period: Week 23’22 – 22’25, 24 Hrs, All Days | Market: HSM)
The numbers reflect News18 India’s growing footprint in the competitive Hindi news segment on YouTube, reinforcing its position as a prominent player in the digital news ecosystem. With a remarkable 3.4 billion YouTube views as of May 2025, it maintains a significant lead over its competitor Aaj Tak, which stands at 1.04 billion views.
(Source: Playboard, May 2025, YouTube views).
News18 India’s consistent strong performance is attributed to its compelling programming delivered by renowned news anchors such as Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. The number one Hindi news channel reaches audiences far and wide, with its in-depth coverage of important topics from diverse perspectives. The channel’s extensive network of reporters ensures comprehensive, nationwide coverage, reinforcing its position as a trusted and influential voice.
News18 India is a key part of the larger News18 Network, which has built a strong presence not just on television but also on digital platforms. The group’s ability to capture and retain viewer attention across mediums has further strengthened its foothold in a highly competitive news market.