· Launches the first of its kind ‘Bring the Showroom Home’ concept for the evolving customer
· Digitisation at the epicentre of this initiative for a 360 degree Virtual Showroom experience
· Part of a series of initiatives under Mahindra’s Digital Transformation Strategy
Mahindra & Mahindra Ltd. part of the USD 19 billion Mahindra Group today announced an industry first initiative in the automotive retail space with the launch of its ‘Bring the Showroom Home’, a portable, mobile based, interactive Virtual Reality experience. This is a unique initiative wherein a customer would get a 360 degree, all-encompassing and immersive virtual showroom experience.
Bring the Showroom Home is part of a series of initiatives under Mahindra’s Digital Transformation Strategy. Through an immersive technology experience, the customer can co-create and identify his Mahindra vehicle with any specification, in the convenience and comfort of his home as well as involve his family in the decision making process. ‘Bring the Showroom Home’ platform will have 3 salient features of Virtual showroom, Self-explore and Make my SUV which will enable customers to experience the vehicle of their choice, in its entirety.
Speaking at the launch of the initiative, Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra we have always been at the forefront of disruption with the customer at the epicenter. Hence we reimagined the whole customer purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post purchase ownership phase. These include industry first initiatives such as SYOUV and With You Hamesha, in addition to our multiple tie-ups with portals for online booking of our vehicles. Now, we are ready to take this disruption to the next level by changing the way automotive retail is perceived in India. Bring the Showroom Home is one such industry first immersive experience.”
Mr. Nakra further added, “In India, where vehicle purchase decision is mostly influenced by the family, Bring the Showroom Home will get the showroom closer to our customers and their families. After all, we want to take customer experience to the next level through convenient, transparent and personalised services at every step.”