Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange and most robust Advanced TV solution, today announced the promotion of Jason Downie to Chief Strategy Officer.
Previously SVP and General Manager, Data Solutions, Jason will lead Lotame’s efforts across business lines to evaluate market opportunities, refine product positioning and drive growth. In his new role, Jason will oversee product, marketing, sales development, DMP & LDX strategy, while also continuing to lead the data team that he built seven years ago.
Lotame CEO Andy Monfried said, “I’m pleased to announce the promotion of Jason Downie to Chief Strategy Officer. His experience makes him uniquely qualified for the position. Jason has built from scratch a large business unit inside of Lotame. He has done that by being a visionary, communicating effectively, and rallying resources to deliver for our clients. Jason has the skill, ability, and most of all desire to execute to drive successful outcomes. I could not be more excited to have him guide our strategy, as we look at how to evolve with the changes our clients – and the industry – face.”
During his seven years at Lotame, Jason has grown the company’s data business into what has become the world’s largest data exchange. Before joining Lotame, Jason spent more than 10 years as an entrepreneur in roles such as musician, bar owner and real estate dealmaker. After graduating from the Wharton School of Business at the University of Pennsylvania, Jason spent 10 years at Bain and Company, consulting for a range of companies in the Fortune 500.
“I’m beyond thrilled about my new position as Lotame’s Chief Strategy Officer,” said Downie. “I look forward to the opportunity it provides for me to help move the company forward in new and exciting ways.”
