A category first: Nick & Sonic to now offer content in Eight local languages
Nickelodeon channels Nick and Sonic will make their content catalogue available in Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada
Nickelodeon the category leader that has remained the undisputed No. 1 over 6 years has added yet another feather in its cap. Nick and Sonic, are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. This step fortifies Nickelodeon’s category leadership, making Nick and Sonic the only two channels that are available in 8 languages making them the most inclusive kids television channels, entertaining kids across the country- be it north, south, east or west.
Enhancing the engagement and viewing experience, all the kids’ favorite shows such as Motu Patlu, Ninja Hattori, Rudra, Golmaal Jr, Shiva amongst many are now available to them in their preferred language.
The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercial with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility & activations along with key radio stations will amplify this message.
Commenting on the announcement, Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18, said, “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.