Fever has been powering the sports revolution in the country with tie-ups and partnerships with multiple teams and franchisees across various sports genres. Continuing its strong association over the years with cricket, the Network is the official radio partner for Mumbai Indians (MI), Delhi Capitals (DC), Kolkata Knight Riders (KKR), Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) this cricket season. The radio station has been associated with Mumbai, Delhi, Bengaluru, Chennai and Kolkata teams since 2008.
Fever Network’s ‘Desert Storm’ campaign aims to ensure that the cricket Fever touches new high with its innovations across various platforms. The campaign, integrating the Radio, Digital and Print platforms, offers multiple partnership avenues to enable brands and businesses drive highest impact and engagement.
Talking about the association, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, “With the cricketing season commencing and the festive season fast approaching, the entire nation seems to have found a reason to be happy amidst the COVID-induced anxiety. We at Fever Network are very happy to announce the launch of our T20 campaign this season – ‘Desert Storm’! As the proud official radio partners of Delhi Capitals, Mumbai Indians, Kolkata Knight Riders, Chennai Super Kings and Royal Challengers Bangalore, we have a plethora of interesting content lined up to keep all the cricket crazy fans entertained for the next few months!”
Amidst the cricket frenzy, the Network is also geared up to go live with their Festive campaign ‘Dil-Se Festive!’ The campaign has multiple exciting initiatives lined up for the upcoming festivals -Navratri, Durga Puja, Dusshera, Diwali, Christmas etc. The core thought around the campaign is to urge the listeners to find joy in every moment, revel in the festivities and amp up their celebrations with Fever FM, Radio One and Radio Nasha. The campaign will soon be live across Fever Network on-air stations and digital platforms.
Fever Network is the fastest growing radio network in the country. The network enjoys dominant leadership across the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.
* Source RAM 2020, IRS 2020
