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22 Nov 2024 23:23

People on the Move Sports Marketing The Latest

Capri Global Holdings’ Appoints New Leaders in Capri Sports’ Set-Up

With yet another sporting season coming up soon, the Capri Sports team is making significant strides, and are adding more bite to their set-up. Capri Sports, who have interests across sports and provide opportunity in the same sphere, have, today, announced the coming onboard of two crucial figures.

Apurv Gupta and Chandan Roy have joined the Capri Sports team as Senior Vice President – Contact Sports and Vice-President, Marketing respectively. Both Apurv and Chandan will be based out of Mumbai.

Capri Sports have had a fantastic year so far, having finished third with the UP Warriorz in the highly competitive Women’s Premier League, and are all set to get busy as the Bengal Warriors aim to produce a season to remember in the PKL’s 10th season.

Apurv joins the team with the experience of having helped launch the Pro Kabaddi League with Mashal Sports Private Limited. After that, he led the launch live sports business with Amazon Prime Video (India). Apurv will be responsible for managing the operations of the Capri Sports’ Bengal Warriors and Rajasthan Warriors with an objective to build their equity.

Chandan comes in on the back off a stint with Star Sports as Head of Sponsorship Marketing for the Emerging Sports portfolio – Football (ISL, Premier League), F1 and Grand Slams in the Indian market. He will pick up the baton in terms of creating brand and fan engagement plans for the Capri Sports teams – UP Warriorz, Bengal Warriors, Sharjah Warriors and Rajasthan Warriors.

“We welcome to the team Apurv Gupta and Chandan Roy, both of whom will create and execute programs to further amplify the Warrior name and spirit across sporting fraternity. Both are seasoned Sports industry professionals who will add tremendous value to our Capri Sports portfolio and contribute to its success both on and off the field. At Capri Global, we firmly believe that there is opportunity in every step, and we are confident that we can make that count,” said Basant Dhawan, Group Chief Marketing Officer, Capri Global.

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