Launches new wearables and accessories brand, AcwO targeting festive sales
Releases a brand film leading with ‘Ab India Khelega’ to support the launch
Proudly “Made In India” Brand
India is playing and winning in every sector, whether it is development, economy, sports, or space; India is on a different level in every field. Now betting big on India’s digital and overall growth, especially among Gen Z and young adults, Sunil Chhetri, Captain of the Indian Football Team, now teams-up with a new audio brand ACwO. Launched as a proud Made In India brand, ACwO aims to empower and elevate consumers’ lifestyle, powered by innovative technology. Honouring Sunil Chhetri’s iconic number 11 jersey, ACwO is gearing up to introduce an extraordinary lineup of 11 TWS earbuds, each boasting more than 11 remarkable features including environmental noise cancellation, equaliser modes, lag free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology, snug fit, and more. These earbuds have been designed to resonate with the dedication and spirit of Sunil Chhetri, making this range truly iconic as Number 11. Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.
Making its presence felt, Sunil Chhetri’s support and the resounding proclamation of ‘Ab India Khelega’ underlines his belief in the potential of Indian originality, positioning ACwO as a significant milestone in his journey as a proud brand ambassador of both India’s growth and innovation. Together, ACwO and Sunil Chhetri are set to rewrite the narrative of ‘Ab India Khelega’ promising a brighter and technologically advanced future for consumer’s lifestyle.
Launched as a D2C brand, ACwO stands for creative brilliance and aims to reshape the smart gadgets and accessories landscape while contributing to India’s GDP. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle. With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Sunil Chettri’s popularity and fan base.
Speaking on the launch, the Captain of the National Football Team, said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”
With a focus on innovation and quality, ACwO envisions India as a global hub of creative-tech excellence. Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.