Hyundai Motor India and Eurosport India, Warner Bros. Discovery’s premium sports brand, announced their first ever tournament partnership in India along with the acquisition of the on-ground & broadcast rights of the Hyundai India Junior Golf Tournament, with the aim to promote the future golfing stars of India.
The 18-hole stroke play format tournament will be played from 27th November onwards till 19th December. It will be spread across five cities – Bengaluru, Kolkata, Pune, Delhi-NCR, and Chandigarh – where aspiring young golfers (under 18 years old), both boys and girls, will compete. The top 10 winners from each regional round will advance to a two-day grand finale event at Delhi NCR’s ITC Classic Golf Resort on December 18 and 19, 2023.
The grand finale will see Indian ace golfer & Hyundai India Brand Ambassador Aditi Ashok cheering the young golfers in a meet and greet session and also conducting a masterclass for the golfers ahead of the finale.
Aditi, the homegrown champion, will share her tee-off tips and provide the acers with game-changing insights, post which she will also indulge in fun activities with the players. Aditi, along with the Senior Management of team Hyundai, will also felicitate the winners at the end of the tournament.
Speaking on the association, Mr. Virat Khullar, AVP & Vertical Head- Marketing, Hyundai Motor India Ltd. said, “Hyundai Motor India has consistently been among the first Auto OEM to introduce many new innovative concepts to India. With our focus towards Golf, we want to reach out to the young golfing enthusiasts who are the future stars of Indian Golf. We are thrilled to associate with Warner Bros. for the second season of Kids Golf after the success of its first edition last year. The Hyundai India Junior Golf Tournament aims to create gateway of opportunities for the emerging talent in India. With Aditi Ashok on board, one of the youngest and finest golfers in India today, we hope more and more young golfers get inspired and make us proud at national and international grounds.”
Speaking on the association, Arjun Nohwar General Manager – South Asia Warner Bros. Discovery said, “Eurosport India consistently strives to offer diverse content to its audiences. We firmly believe that Eurosport India serves as the ultimate destination for golf enthusiasts, and our partnership with Hyundai Motor India will provide a significant platform for young talent to showcase their skills on a national scale. We look forward to sharing the captivating moments of the Hyundai India Junior Golf tournament with all golf enthusiasts in the country as well as with our audiences.”
Eurosport India is the home to some of the most respected and awaited golf events like the PGA tour, LPGA tour and Asian Tour and their LIVE broadcast in the Indian market. The channel also showcases consistently, the performances of top Indian golfers. Eurosport India had also broadcasted U.S. Open (Golf) and the Ryder Cup and has always remained focused to bring golf on screen for its home crowd along with other sports.