During the coverage of the historic inauguration of the Ram Mandir in Ayodhya, News18 India, India’s No. 1 Hindi news channel, continued to be the viewer’s top choice. It garnered the highest viewership in the week of the Ram Mandir Pran Pratishtha – a testimony to the superlative quality of coverage and content that it brought to the viewers.
During the crucial week of coverage of the consecration, News18 India secured 9.48 crore AMAs, claiming for itself the top spot in the category.
Source: BARC |Metric: AMA’s | TG: NCCS All 15+ | Period: Wk 04’24, All Days, 24 Hrs |Market:HSM | 14 channels considered
The channel’s endeavour was to bring truly diverse content that allowed viewers to experience the grandeur of the occasion. News18 India had the biggest and the most high-profile line-up of anchors on ground in Ayodhya including Kishore Ajwani, Amish Devgan, Prateek Trivedi, Aman Chopra, Rubika Liyaquat and Pankaj Bhargav. Multiple locations were used including a grand set that was built on the banks of the Saryu to capture the true essence of the festivities happening all around Ayodhya. From a Kavi Sammelan and on-ground events to documentaries, different formats were used to create really riveting programming. Innovative production techniques and graphics were used to deliver an enhanced viewer experience. Staying true to its legacy of bringing a fresh and clutter-breaking approach to high news-value event, News18 India’s compelling coverage of this momentous occasion ensured that channel continued to remain the most watched channel in the genre.