Rewriting the rules of prime-time dynamics, COLORS’ ‘Khatron Ke Khiladi’ has etched Darr Ka Naya Daur into the history books with its massive viewership and social media chatter. Set against the scenic backdrop of Cape Town, South Africa, this spectacle is hosted by the undisputed king of Indian action, Rohit Shetty, who is mentoring 13 contestants as they confront a barrage of never-seen-before stunts. Recognising the unparalleled display of mental and physical fortitude of contestants, Hero Xtreme has stepped onto the battlefield. Celebrating the daredevilry, the brand has gifted all 13 extraordinary contestants and action maestro Rohit Shetty Hero Xtreme bikes, recognising the shared brand DNA of performance, fearlessness and pushing beyond limits.
Reflecting on the partnership, Mahesh Shetty, Head – Entertainment Sales, TV, JioStar, said, “This season of Khatron Ke Khiladi has completely shattered records, establishing itself as one of the most talked-about properties in the country by ushering in a Darr Ka Naya Daur. At JioStar, our focus is on building entertainment properties that are distinctive, culturally relevant, and capable of creating meaningful and scalable engagement. For us, brand partnerships work best when they become a natural part of the content experience rather than remain an external association. The integration of Hero Xtreme into the world of Khatron Ke Khiladi is a strong example of this approach, bringing together the brand’s performance-led positioning with a franchise that resonates strongly with young India. We value Hero Xtreme’s trust in the franchise and look forward to continuing to create partnerships that deliver meaningful value for both audiences and brands.”
Speaking about the association with the show, Aashish Midha, Chief Marketing Officer – Hero MotoCorp shared, “Hero Xtreme stands for the spirit of challenging limits, and Khatron Ke Khiladi is a natural expression of that mindset. This season, we saw 13 contestants push themselves beyond their comfort zones, demonstrating courage, confidence and an unwavering determination to overcome every challenge. This partnership gives us an opportunity to bring the Xtreme brand closer to a young, adventure-seeking audience through a property that embodies performance and the thrill of pushing boundaries. By putting the Hero Xtreme bikes in the hands of the 13 Khiladis and the host and mentor – Rohit Shetty, we are celebrating the spirit of those who embrace challenges and keep pushing themselves to go further. It is a strong coming together of two brands that believe in challenging the extreme.”
Maruti Suzuki presents ‘Khatron Ke Khiladi’, co-powered by Hero Xtreme, Thums Up and JK Super Cement, Special Partners – Lux Cozi, Parle Monaco and Google Search, Outdoor Gear Partner- Woodland, Hunger Partner – Snickers, and Fragrance Partner – Envy, airing every Saturday -Sunday at 9:00 pm only on COLORS & JioHotstar.