The festival of Onam has always been Kerala’s biggest celebration of the year. Every August, the state comes alive with vibrant colours, sumptuous cuisine, age-old traditions, and an unmistakable spirit of joy. Adding to the festive fervour, Kerala’s OG content creator, Club FM, has kicked off the 13th edition of its much-loved Onam roadshow, Bhagyavan.
The 13th edition of Bhagyavan was flagged off at Forum Mall, Kochi, in the presence of renowned rapper Vedan and popular actor Jibin Gopinath. The flag-off ceremony was also attended by Mahesh, Zonal Sales Head, Kia; Manjesh, Marketing Manager; Thomas Joseph Kottaram, Director, Nolta Kottaram Group of Companies; Nevin Joseph, Regional Head, Achayans Gold; Mohammed S. Khan, General Manager, Forum Kochi; Jeethin Rethnakaran, Senior Manager, Forum Kochi; Biju Isaac, RTO, Enforcement, Kochi; Devika M.S., Director – Operations, Mathrubhumi; P.V. Mini, Vice President – Public Relations; and N. Jayakrishnan, General Manager, Club FM.
The 13th season of Club FM’s Bhagyavan promises an exciting line-up of digital games and prizes worth lakhs of rupees. As part of the roadshow, a specially designed van will travel across various districts of Kerala, inviting participants to test their luck and complete three exciting levels. Participants stand a chance to win a cash prize of ₹1 lakh, along with several other exciting prizes.
This year, Bhagyavan is supported by an impressive line-up of brands, including Kia, Medimix, Kosamattam Finance, Wayfarer Films’ I Am Game, Nolta, Swarnamukhi Gold & Diamonds, Kerala Police, MVD Kerala Road Safety Authority, and Achayans Gold.
Flagging off the roadshow, Devika Shreyams Kumar, Director, Digital Operations, Mathrubhumi Group, said, “Bhagyavan has grown into one of Kerala’s most popular roadshows. Every year, thousands of Malayalis participate and take-home exciting gifts. Over the years, we have also seen an exceptional rise in the number of brands associating with the roadshow. We always strive to deliver maximum value to our brand partners by providing meaningful opportunities to engage and connect with consumers.
N Jayakrishnan, General Manager, Club FM, said, “The on-ground roadshow has become synonymous with Onam celebrations in Kerala. Every year, we strive to make the experience bigger, more exciting, and more engaging for our listeners and participants. The game is designed around elements of surprise, excitement, and fun, making it an enjoyable experience for everyone involved. At the same time, Bhagyavan offers our brand partners a powerful platform to build stronger connections with consumers and enhance their brand presence.