In today’s fast-moving broadcast and digital landscape, combining academic rigor with hands-on production expertise is the key to creating content that resonates. At the heart of this media transformation stands Dr. Rajashekhar C. Kambar is a veteran television producer, media academician, and digital pioneer whose 35-year career has shaped regional broadcasting, public policy, and corporate communications across India.
Today, Dr. Kambar’s vast industry authority and creative expertise serve as a crucial pillar in advancing Macis Media India PVT LTD CEO Divaakar’s vision to launch brand NEWSi kannada digital and satellite news and current affairs channel which is in 1st face Upcoming English, tamil,telugu,Malayalam
Dr. Rajashekhar C. Kambar’s approach to content creation is rooted in deep scholarly research. Holding an M.A. and M.Phil. in Theatre Studies from Bangalore University, he earned a Ph.D. from Kannada University, Hampi, focusing on small-screen audience response. This research foundation enables him to design television and digital programming tuned directly to viewer psychographics and engagement behavior, helping build lasting audience loyalty across traditional broadcast and digital platforms.
Over three decades in mainstream media, Dr. Rajashekhar C. Kambar has held senior leadership roles across premier South Indian television networks, including ETV Kannada, Zee TV, Maa TV (Telugu), and Samaya TV. His directorial achievements include:
Pioneering Rural Games Formats: He researched and directed groundbreaking shows on Indian rural sports across ETV Kannada, Zee TV, and Maa TV. Renowned for blending field research with entertainment, this format was celebrated nationally alongside benchmarks like Kaun Banega Crorepati.
Public Policy & Investigative Journalism: His news features and social documentaries have raised critical public awareness, directly influencing policy formulation in Karnataka, Andhra Pradesh, and Tamil Nadu.
Prestigious Honors: He was awarded the Vachanashri Puraskar Award in New Delhi for societal contributions through journalism and the Chanakya Award from the Public Relations Council of India for excellence in social documentaries.
Multilingual Capability: He has produced and directed acclaimed media assets in Kannada, Telugu, Tamil, Hindi, and English.
To execute CEO Divaakar’s vision to launch news i and drive into a new era of media expansion,Dr. Rajashekhar C. Kambar brings strategic operational strength, creative direction, and digital foresight. Featuring original reality shows on classical Indian performing arts, the platform captured digital audiences and created new avenues for brand integrations.
Translating corporate objectives into ground-level engagement,Dr. Rajashekhar C. Kambar has also executed successful Below-The-Line (BTL) marketing campaigns for leading enterprise clients such as Mahindra & Mahindra, Tata Docomo, Clinic All Clear, and KSDL, alongside grassroots advocacy models for top NGOs. Additionally, he sits on advisory committees for prominent media and management institutions across India, delivering lectures on New Media, Content Strategy, and Media Due Diligence to inspire young journalists.
By uniting Dr. Rajashekhar C. Kambar’s research credentials, multilingual production prowess, and Web TV legacy with Macis Media India PVT LTD CEO Divakar’s forward-thinking vision to launch news i, the organization is uniquely positioned to lead the future of digital storytelling, brand strategy, and high-impact media production across India