MullenLowe Lintas Group Mumbai is among the Gold winners in the 2025 ONE Asia Creative Awards, celebrating the best creative work of the year from across APAC.
The agency, working with Digital Rhetoric Pune and Doceree Noida, picked up the coveted Gold for “DawAI Reader” on behalf of Alkem Laboratories in Creative Use of Data, Data for Good. The work also received a Silver and Merit.
Entrants from India won a total of one Gold, five Silver, eight Bronze, and 11 Merits awards. All Gold, Silver, and Bronze 2025 ONE Asia winners from India are below.
Gold:
MullenLowe Lintas Group Mumbai with Digital Rhetoric Pune and Doceree Noida “DawAI Reader” for Alkem Laboratories in Creative Use of Data, Data for Good
Silver
DDB Mudra Group Mumbai with The Bombay Film Company Mumbai “Great In-Game Wedding” for Battlegrounds Mobile India in Interactive, Online & Mobile, Online Advertising & Mobile Video
DDB Mudra Group Mumbai with The Bombay Film Company Mumbai “Great In-Game Wedding” for Battlegrounds Mobile India in Gaming, Community Building
MullenLowe Lintas Group Mumbai with Digital Rhetoric Pune and Doceree Noida “DawAI Reader” for Alkem Laboratories in Creative Use of AI, Branded AI
Ogilvy Bengaluru “Eye Test Menu” for Titan Eye Plus in Direct Marketing, Non-traditional & Guerrilla Marketing
Ogilvy India Mumbai “Chai Bansuri – The Tea Flute” for Brooke Bond Taj Mahal Tea in Experiential & Immersive, Brand Installation
Bronze
BANG BANG Mediacorp Mumbai with FCB Kinnect Mumbai “SA SA LE LE’” for Flipkart in Moving Image & Sound Craft, Original Music
DDB Mudra Group Mumbai with The Bombay Film Company Mumbai “Great In-Game Wedding” for Battlegrounds Mobile India in Design, Promotional
McCann Worldgroup India Gurugram “Fit My Feet” for Buckaroo India in Creative Effectiveness, Consumer Goods
McCann Worldgroup India Gurugram “Clap” for Odomos in Radio & Audio-First, Use of Humor
Ogilvy Bengaluru “Eye Test Menu” for Titan Eye Plus in Media, Media-Led Creative Execution
Ogilvy India Mumbai “Vi Guardian Beads” for VI (VODAFONE IDEA) in IP & Product Design, Physical product
Ogilvy India Mumbai “Chai Bansuri – The Tea Flute” for Brooke Bond Taj Mahal Tea in Out of Home, Experiential & Installations
Studio Eeksaurus Productions Pvt. Ltd. Mumbai “Desi Don” for Centre for Pastoralism in Moving Image & Sound Craft, Animation
Overall in ONE Asia 20205, Grey Advertising Hong Kong Limited Hong Kong, working with Shanghai PUSU Advertising Co., Ltd Shanghai, was awarded Best of Show for “Pantene Pet Pit” on behalf of Pantene. The work also won Best of Discipline in Social Media, as well as a Gold and Bronze.
This year’s ONE Asia jury, made up of leading creatives from 12 countries and regions across APAC, selected Best of Discipline winners in seven disciplines, as follows:
Branded Entertainment: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
Creative Effectiveness: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company
Direct Marketing: Ogilvy Singapore with FVSE – Music x Sound Agency Singapore and Whitecoat Productions Singapore “Verified” for Vaseline
Film & Video: Leo Thailand Bangkok with FACTORY O1 Bangkok and Krungsri First Choice Bangkok “Patient” for Krungsri First Choice
Moving Image & Sound Craft: Tsuzuku Tokyo with TYO monster Tokyo and BELIFT LAB Seoul “ILLIT ‘LITTLE MONSTER’ ” for HYBE
Out of Home: VML Manila Makati City with Greenbulb Communications Quezon City “KitKat Break Bar” for Nestlé Philippines (KitKat)
Social Media: Grey Advertising Hong Kong Limited Hong Kong with Shanghai PUSU Advertising Co., Ltd Shanghai “Pantene Pet Pit” for Pantene
ONE Asia 2025 Special Awards
The 2025 ONE Asia Green award winner was TBWA\SMP Makati City with How’s Everything? Makati City for “Washtag Nation” on behalf of Sixfifty Trading Corporation.
This year’s ONE Asia Sustainable Development Goals (SDG) award, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora
MullenLowe TREYNA Makati City “The Right to Care Card” for Quezon City Gender and Development Council
The leading 2025 ONE Asia Gold winner this year was Ogilvy Singapore with four, all for Vaseline “Verified”. INNOCEAN Seoul and Leo Thailand Bangkok picked up two Golds each.
A total of 19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded this year to agencies and brands in 14 countries and regions across APAC: Australia, China, Hong Kong SAR China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.
The complete showcase of all ONE Asia 2025 winners can be viewed here.
Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region. The fast-growing show had a 20% increase in entries this year.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
Regional and global rankings
Winning agencies, brands, production companies, and individuals are included in the 2025 ONE Asia Creative Rankings, to be announced shortly.
The winners are also included in the Campaign Brief Asia rankings and The One Club’s Global Creative Rankings, which combines points won at ONE Asia, The One Show, ADC Annual Awards, Type Directors Club TDC competition, and Art Directors Club of Europe (ADCE) Awards. Winners are ranked globally, regionally and by country.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club and competition, TDC Ascenders, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, up-skilling, re-skilling, and placement and enhancement of creative careers around the world.