Advertising & Marketing

Advertising & Marketing

October 6, 2015 by Editor | Leave a Comment

The heritage sculptures of Ahmedabad, bathed in morning sunlight, casting a stunning futuristic backdrop to first ever Festival of Advertising,...

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Advertising & Marketing

October 1, 2015 by MediAvataar's News Desk | Leave a Comment

There is a prevalent view in our industry that attitudes follow behavior and theefore do not matter. In many cases...

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Advertising & Marketing

September 29, 2015 by MediAvataar's News Desk | Leave a Comment

Winning Strategies for an Evolving Media Landscaping The advertising landscape is evolving at an extraordinary pace as media proliferation and...

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Advertising & Marketing

September 29, 2015 by MediAvataar's News Desk | Leave a Comment

If not, here are four tips to help you succeed Every brand and organisation wants to build its innovation capability...

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Advertising & Marketing

September 25, 2015 by MediAvataar's News Desk | Leave a Comment

How can B-to-B ​marketers build brands that can effectively encourage a decision-maker to buy? Over the past two decades, more...

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Advertising & Marketing

September 25, 2015 by MediAvataar's News Desk | Leave a Comment

Tenet, through its CoreBrand Index (CBI), has been measuring the strength and value of corporate brands since 1990. Providing prescriptive...

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