Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers.
WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP Media.
Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name for WPP’s global media company. WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world’s leading advertisers in over 80 markets. Mindshare, Wavemaker, and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions.
WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system – creating the industry’s most advanced platform for scaled and integrated creative, production, data, commerce and personalized media delivery services. WPP Open is backed by £300m in investment each year and partnerships with the leading AI companies.
WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalization at scale. The company’s services are further enhanced with best-in-class connected commerce and state-of-the-art measurement and analytics capabilities.
WPP Media is underpinned by a commitment to accelerate investments in learning and development initiatives that will provide career pathways to the jobs of the future, ensuring employees are empowered to lead marketing and media transformation in the AI era.
For more information about WPP Media’s integrated capabilities and to explore WPP Media’s new brand identity, visit wppmedia.com.
Brian Lesser, CEO of WPP Media, said: “Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.”
Today’s announcement comes as WPP launches a new cross-channel B2B campaign targeting business leaders and senior marketing decision-makers. The campaign showcases WPP’s AI credentials, its integrated proposition, and the advanced capabilities of WPP Open. For more, visit wpp.com/ai.
Mark Read, CEO of WPP, said: “We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions.
“Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients.”