Madison Media Sigma, a unit of Madison World has recently won the Media AOR for The Sleep Company. The agency will be responsible for traditional media mandate that includes TV and Print.
The Sleep Company is a pioneering comfort-tech brand transforming the way India sleeps and sits. With its patented SmartGRID® technology, the brand offers an extensive range of products, including mattresses, pillows, recliners, and ergonomic chairs, all designed to provide superior comfort and support. Madison Media will drive impactful reach and engagement across key platforms to accelerate the brand’s growth.
Speaking on the win, Vanita Keswani, CEO, Madison Media Sigma said, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across traditional and emerging platforms.”
Speaking about the agency’s appointment, Ripal Chopda, CMO, The Sleep Company commented, “At The Sleep Company, our goal is to revolutionize the way India sleeps and sits through disruptive innovation and consumer-first thinking. As we scale our presence across the country, impactful media execution becomes critical. We are thrilled to have Madison Media as our traditional media partner. Their strategic media acumen will play a pivotal role in helping us drive deeper awareness and accelerate our next phase of growth.”
Madison Media, India’s largest homegrown communication agency, has been ranked the World’s 4th Largest Independent Media Agency by RECMA. At the recent e4m Prime Time Awards 2025, Madison Media was awarded ‘Media Agency of the Year’ for the 6th time. The agency was also honoured with the ‘Outdoor Media Agency of the Year’ title at the e4m NEON OOH Awards 2025 for the 3rd time.
Additionally, Madison Media was awarded ‘Independent Agency of the Year 2024’ at the e4m Media Ace Awards. The agency has won over 300 awards in the past 2 years.