Aaj Tak, one of India’s leading news brand and a flagship channel of the India Today Group, has established its leadership in digital news engagement. According to the latest ComScore Social report for August 2025, Aaj Tak captured an extraordinary 51% market share of Instagram actions (total) among custom list of Hindi news competitors.
Aaj Tak – The Power of Digital Engagement
With its consistent digital-first strategy, Aaj Tak continues to engage users on Instagram. The channel’s mix of short-form video (Reels), impactful storytelling, and interactive features has resonated strongly with Gen Z and millennial audiences, driving engagement that far surpasses its closest competitors. This performance is a testament to the India Today Group’s forward-thinking approach, which prioritizes a mobile-first strategy and a deep understanding of audience consumption habits.
Aaj Tak dominance in providing engaging content is reflected in the absolute figures of engagement, garnering an astounding 110 million total actions with the next best managing just 26 million total actions.
With a market share that is bigger than that of all the competitors put together, Aaj Tak Instagram delivers reach and Impact to brands like no other News Media brand can.
The recognition from ComScore is a powerful validation of the efforts to build trust and engagement with millions of viewers who turn to them for their daily news.
With a 51% market share of Instagram actions, (total) Aaj Tak reaffirms its position as India’s most engaging news brand on social media. This dominance highlights the brand’s ability to blend editorial credibility with social-native storytelling, making it a top choice for users and advertisers alike.
Source 1: ComScore Social | Among custom list of Hindi News Channels/Pages |Aaj Tak (IN), News24 (IN), ABP News (IN), The Lallantop (IN), NDTV India (IN), (Full Channels/Pages list available upon request) | Instagram | Market Share of Instagram (Total Actions) IG | Numbers are in Mn | August – 2025
