Entrants from India secured the most finalists in the 2025 ONE Asia Creative Awards, with eight agencies landing a total of 25.
Part of The One Club for Creativity, ONE Asia celebrates the best creative work of the year from across APAC, and presents an unparalleled level of prestige and honor for creatives, designers, and innovators in the region.
DDB Mudra Group Mumbai leads India with seven finalists, all for Battlegrounds Mobile India “Great In-Game Wedding”.
Ogilvy Bengaluru has four ONE Asia 2025 finalists, all for Titan Eye Plus “Eye Test Menu”. Also with four is Ogilvy India Mumbai, including two each for Brooke Bond Taj Mahal Tea “Chai Bansuri – The Tea Flute” and VI (VODAFONE IDEA) “Vi Guardian Beads”.
McCann Worldgroup India Gurugram and MullenLowe Lintas Group Mumbai have three finalists each, and BANG BANG Mediacorp Mumbai has two. With one finalist each are Juice (A Division of TBWA India) New Delhi, and Studio Eeksaurus Productions Pvt. Ltd. Mumbai.
Overall, INNOCEAN Seoul leads ONE Asia 2025 finalists with 13, including 10 for Hyundai Motor Company “Night Fishing”. Motion Sickness Auckland landed 10 finalists, including six for Whānau Ora “The Māori Roll Call”.
The esteemed ONE Asia 2025 jury of creative leaders selected a total of 193 finalists from 15 countries. Following India’s lead with 25 finalists, China and Thailand have 24 each, Philippines has 20, Japan has 19, Australia and Hong Kong SAR China have 17 each, Singapore has 15, South Korea has 13, Hong Kong SAR China has 11, New Zealand has 10, Taiwan has four, Malaysia has three, and Sri Lanka has one.
The complete list of 2025 ONE Asia finalists can be viewed here. All finalists win either Gold, Silver, Bronze, Merit and Special Awards (Green Pencil and Sustainable Development Goals Pencil) honors. Winners will be announced on November 19, 2025.
Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.
This year’s judging marks a special milestone: the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for their experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia.
Regional and global rankings
ONE Asia awards won by agencies and brands gain them regional and international recognition, and their ONE Asia points contribute to network and holding company totals.
Winning agencies, brands, production companies and individuals are included in the Campaign Brief Asia rankings, the ONE Asia Creative Rankings, and The One Club’s Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
