Avyan Global, a digital-first agency and partner of DEPT®, today announced the appointment of Cynthia Dayco as Chief Executive Officer of its Philippine office.
A transformative leader with more than two decades of experience across creative, media, and brand ecosystems, Dayco began her career in leading creative agencies such as Leo Burnett, JWT, and Lintas Indonesia, and later joined GroupM agencies in Manila and Singapore. She also served as Head of Digital at Mead Johnson, where she helped drive digital innovation in healthcare marketing, and was founding editor of adobo magazine, a leading publication on creativity and communications. Most recently, she was Head of Metrobank’s Content Team, where she built and led the bank’s in-house creative division.
As CEO, Dayco will lead the agency’s next phase of evolution, focusing on new sources of growth, new capabilities, and a new kind of integration—bridging creativity, data, and technology to deliver sustainable impact for clients and the business.
Beyond the corporate sphere, Dayco is also Vice President of the Digital Marketing Association of the Philippines (DMAP) and champion of its Digital for All advocacy, which promotes accessibility, inclusion, and responsible innovation in the country’s digital ecosystem.
Commenting on the appointment, Gautam Dutt, Partner & Regional CEO, Avyan Global, said: “The current marketing and digital ecosystem is going through unprecedented change. Cynthia brings a unique depth and breadth of experience across client marketing organisation and digital advertising ecosystem. Her appointment marks a pivotal moment for Avyan and places it well to take its marketing plus technology value proposition forward.”
On her appointment, Cynthia Dayco, CEO, Avyan Global,said,“Avyan has always been about growth and adaptability. My focus is to build teams that think like
entrepreneurs, people who can help clients find clarity in an increasingly complex marketing and media landscape. As brands face new challenges like AI governance, hyper-personalisation, and marketing technology, we aim to cut through the noise and deliver work that’s smart, fast, and accountable.”
“We are excited to have Cynthia join us as CEO. As a seasoned leader with a diverse experience across brands, agencies and platforms, she would give our challenger mindset the perfect momentum for accelerated growth,” added Vishnu Mohan, Founder & Chairman, Avyan Holdings.
Cynthia succeeds Kaye Enriquez, who shepherded Avyan’s Philippine team through the pandemic years, laying a strong foundation for its next chapter. Under Enriquez’s leadership, Avyan became the network’s flagship office in APAC, serving local and regional clients with agility and purpose.