Sony Pictures Networks India is gearing up for one of the largest integrated media launches in the recent years to ensure Wheel of Fortune becomes an unmissable event.
Anchored in the network’s ecosystem (Sony Entertainment Television × Sony LIV), Wheel of Fortune India will offer advertisers a unique proposition — unmatched brand-building scale via television and precision engagement via digital. This seamless, cross-screen strategy allows brands to tell a unified story — from living rooms to mobiles — with measurable impact and recall.
More than just a format launch, Wheel of Fortune will represent a content and brand integration revolution, combining global IP strength, star-led game show, and interactivity with Play Along on Sony LIV to deliver India’s next prime-time blockbuster — and one of the most powerful advertising platforms of 2026.
Highgate Entertainment, LLC has licensed the format to Sony Pictures Network India and Frames Production Company is producing the Indian edition for Sony Pictures Networks India.
Nachiket Pantvaidya, Business Head, Sony Entertainment Television, said: “Sony Entertainment Television has long pioneered the reality format space in India, consistently introducing globally successful IPs that engage audiences at scale. With Wheel of Fortune, we’re adding another marquee global franchise to the portfolio, bringing high-energy entertainment to Indian homes. Anchored in our strategy across Sony Entertainment Television and Sony LIV, the show promises to create a powerful brand-building and engagement platform, offering advertisers unparalleled reach and impact across television and digital.”
Actor Akshay Kumar added: “Wheel of Fortune has been a beloved show for millions around the world, and I’m truly excited to bring its Indian edition to audiences here. Its multi-generational appeal and the thrill of puzzle-solving have made it a global favourite and I’m confident it will be immensely enjoyed by Indian audiences. With the combined reach of Sony Entertainment Television and Sony LIV, Wheel of Fortune India will engage viewers across platforms like never before.”
Stay tuned exclusively to Sony Entertainment Television & Sony LIV for more updates and information on the Indian edition of Wheel of Fortune
*Source: HSM Urban: AA 15+, Wk1’2019- Wk48’2025, Hindi Movies (Pay)
