GP Advisory, a new strategic communications and reputation management firm, announced its official launch today. Following over 17 years of experience with leading agencies including Edelman, Redhill, Adfactors PR, and Avian WE, Prabhu has established GP Advisory to deliver high-level strategic counsel to brands, moving beyond the traditional execution-only model.
GP Advisory enters the market with a specific philosophy: reputation is not just managed—it is engineered. The firm aims to bridge the gap between corporate vision and public perception by combining big-agency expertise with the agility of a specialist consultancy.
“After shaping stories for some of India’s most prominent enterprises, I am writing a new chapter to help brands find clarity amidst the noise,” said Gaurav Prabhu, Founder & Principal Consultant. “We are building GP Advisory on the belief that modern businesses need more than just visibility; they need clarity. Our approach is to serve as strategic partners who engineer narratives that drive real business impact.”
Service Suite & Sector Expertise – GP Advisory goes live with a full-service toolkit designed for every stage of the company lifecycle. The firm’s capabilities include Strategic Communications, Crisis Management, Brand & Product Launches, Media Outreach, and Internal Communications. Additionally, the firm offers specialized services in Brand Building, Content Development, Digital Communications, and Social Media Management.
About GP Advisory – GP Advisory is a boutique public relations and reputation management firm dedicated to building narratives that drive business impact. Founded by Gaurav Prabhu, the firm focuses on “engineering” reputation through insight-led strategy and creative storytelling. Guided by the philosophy “Your Reputation, Our Priority,” the firm acts as a strategic partner to C-suite executives, offering founder-led counsel on every mandate. With a robust media network extending from metro hubs to Tier II cities, GP Advisory helps brands across sectors find their voice and stand apart.