Sports Tak, India’s leading digital cricket platform, delivered a commanding performance during the high-voltage India vs Pakistan encounter, emerging as the clear leader in live concurrent viewership among major cricket platforms.
Post first innings, Sports Tak recorded 42,000 concurrent viewers, well ahead of competitors. ESPNcricinfo registered 17,000 concurrent viewers, while Cricbuzz recorded 1,900 during the same time window.
On the biggest stage of the tournament, Sports Tak outperformed competing platforms by a wide margin, reinforcing its position as a leading destination for live cricket coverage and real-time analysis.
Through fast-paced live shows, expert insights, and fan-first formats, Sports Tak continues to convert marquee matches into high-engagement digital moments. The India vs Pakistan clash once again highlighted the platform’s ability to capture peak audience attention.
The surge in live viewership also delivered strong visibility for partner brands, placing them at the centre of premium cricket content consumed in real time.
With the tournament gaining momentum, Sports Tak is set to build further scale, bringing fans closer to the action and driving impactful reach during the biggest matches of the season.
