India TV has officially announced a strategic change in its flagship prime-time news analysis program, Aaj Ki Baat. Effective from 15th Jun’26, the widely followed show – Aaj ki Baat with Rajat Sharma has been set to be aired at 8:30 PM
Aaj Ki Baat has established itself as one of most credible and widely viewed news show of the nation in the evening primetime slot. The show moves known for its sharp editorial perspective backed with fact based analysis.
The decision to prepone the broadcast comes at a time when the program’s reach continues to dominate national statistics. According to BARC India (2+ India) data, Aaj Ki Baat commands an incredible lifetime reach of over 440 million viewers, solidifying its status as one of the country’s most influential and viewed news programme. In 2025 alone, the show maintained a staggering momentum, capturing an average of 38 million daily viewing minutes.
This massive, highly sticky audience base makes Aaj Ki Baat an exceptionally premium daily news programme for advertisers. The show’s core viewership represents a highly mature and affluent demographic, with 73% of its audience belonging to the 31+ age group and 57% originating from premium NCCS A households.
Driving this unparalleled viewer loyalty is Rajat Sharma himself, a rare and enduring witness to India’s democratic evolution. Over a storied career, Rajat Sharma has covered shifting leadership eras from Prime Minister Indira Gandhi to Prime Minister Narendra Modi, He has witnessed more than 150 national and state elections put together. Beyond Aaj Ki Baat, his authoritative voice anchor’s Aap Ki Adalat—India’s longest-running television interview show, a legacy of premium, high-impact journalism that effortlessly translates into a massive digital following of over 11.5 million on X and 2.6 million on Facebook.
This strategic transition to the 8:30 PM slot strongly reinforces India TV’s ongoing commitment to anchoring the evening schedule with definitive, trusted journalism. By aligning India’s most influential news property with an earlier prime-time window, the network ensures that viewers can access authoritative insights and contextual analysis exactly when it matters most, exclusively on India TV.