Zee Entertainment, through its streaming platform ZEE5, has issued a compliance advisory ahead of the FIFA World Cup 2026, warning hotels, restaurants, and other commercial venues in India against unauthorised use of FIFA’s branding and content.
This is to notify all hotels, commercial establishments, and associated partners in India that:
The words “FIFA”, “World Cup 2026”, and all FIFA logos are trademarked and protected intellectual property.
Unauthorized usage, reproduction, or display of these terms, marks, or logos in any form — including promotional materials, advertisements, or commercial communication — is strictly prohibited.
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding.
Zee is the exclusive streaming partner for FIFA World Cup 2026 in India. All hotels and commercial establishments must ensure compliance by streaming FIFA World Cup 2026 content solely through Zee’s authorized platform.
Any violation of these guidelines may result in legal consequences, including penalties, suspension of services, or further action under applicable intellectual property and broadcasting laws.
All establishments are advised to exercise caution and adhere strictly to these directives.