The Chinese brand Yili is the most valuable dairy brand in the world, with a value of USD12.400 million and also the one with the highest Sustainability Perception Value, USD953 million.
Almarai is the brand in the dairy sector that is growing the most, increasing brand value by 24%.
Amul is the strongest dairy brand this year, rated AAA.
The Chinese brand Yili is the most valuable dairy brand in the world, valued at USD12.4 billion according to the latest report by Brand Finance, the leading independent brand valuation consultancy.
The Chinese brand Yili (whose brand value has grown by 17% to USD12.4 billion) has become the most valuable dairy brand in the world. Yili has fostered strong customer loyalty in its local market by consistently offering products of exceptional quality and perceived health benefits. This has contributed to strong domestic sales growth, while the brand’s global presence has also boosted its revenue abroad. Yili products are available in more than 60 countries on five continents.
Each year, Brand Finance analyzes 5,000 of the biggest brands and publishes more than 100 reports ranking brands from all industries and countries. The world’s 10 strongest and most valuable dairy brands are included in the Brand Finance Dairy 10 2023 annual ranking.
Scott Chen, Managing Director of Brand Finance China , commented, “As a leading dairy brand in China, innovation in dairy products is at the core of Yili’s business strategy. Through pioneering research and investment in cutting-edge technologies, the brand expands continuously its versatile range of products.Yili’s pursuit of innovation is also accompanied by a firm commitment to sustainable development, the brand actively implements environmental protection measures and leads the industry in its goal of carbon neutrality. ”
Almarai is the fastest growing dairy brand, increasing brand value by 24%
Almarai, the fastest growing dairy brand this year (brand value up 24% to $3.4bn), is well-known in the Middle East, where there has been considerable demand for the products. dairy. Despite the challenges it faced in 2022, brand resilience was an integral factor driving its growth. Almarai has continued to develop its marketing and expand its innovative product range, including the launch of its ready-to-drink teas, coffees and non-dairy milk, an increasingly popular choice with consumers around the world. The brand also remains committed to its social and environmental responsibility goals, aligning with Saudi Vision 2030 and the United Nations Sustainable Development Goals.
Amul is the strongest brand in the sector this year, with a AAA rating.
In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, brand equity, and business performance (financial results). Conforming to ISO 20671, Brand Finance’s assessment of brand equity incorporates original market research data from more than 100,000 respondents from 38 countries and 31 industries.
This year’s strongest dairy brand, Amul(whose brand value fell 8% to $3 billion), also ranked as the most valuable food and beverage brand in India, where it continues to enjoy immense familiarity, popularity and success. Amul is known for producing a versatile range of high-quality and innovative dairy products, while its competitive pricing strategy makes its products affordable and accessible to a wide population. Amul has also fostered exceptionally strong brand loyalty among its broad consumer base; Its effective and memorable marketing is deeply rooted in Indian culture and heritage, while its successful digital marketing efforts have enabled the brand to stay ahead of its competitors.
Yili has the highest Sustainability Perception Value, at USD953 million.
Yili has the highest Sustainability Perceived Value (SPV) of all brands included in the 2023 Dairy Top 10 ranking, at USD953 million. It should be noted that the brand’s position at the top of the SPV chart is not an assessment of its overall sustainability performance, but rather indicates how much brand equity it has tied to sustainability perceptions.
Yili has demonstrated her unwavering commitment to sustainability through her active participation in United Nations initiatives and programs. This year, the brand completed the Climate Ambition Accelerator Program (CAA) of the United Nations Global Compact (UNGC). During the closing ceremony dialogue in Shanghai, Yili shared how her progress towards carbon neutrality had been accelerated thanks to the program’s support.
By the end of 2022, 31 Yili factories had been certified as “green factories” at the state level. In addition, at the 2023 United Nations Water Conference in New York, Yili proposed its Low Water Footprint Initiative for the dairy industry, making Yili the first Chinese company to join the Water Footprint Action Program for the dairy industry. United Nations on Water. This initiative aims to extend the best practices of the company worldwide to reduce the water footprint through intersectoral cooperation and synergies.