Kris Mediaworks (KMW), a full-service media planning and buying agency, has won the media mandate for Peachmode.com, an online portal for women’s fashion, after a multi-agency pitch. The account is pegged to be 15crore.
KMW will handle 360 degree media services for Peachmode.com, from Mumbai office.
Commenting on the tie-up, Peachmode.com owner Mr. Anupam Tulsyan said, “As we embark on this new journey, we need to reach out to new consumers across India. And we have great faith in KMW, to help us achieve our objective.”
Mr.Krishna Suvarna, Founder and Director of KMW, comments on the win “I am thrilled that Peachmode.com has found KMW to be worthy of handling their media duties. We are extremely delighted to be associated to Peachmode.com. With our strong experience of handling online portals, we are confident of taking the brand to greater heights.”
The creative duty for Peachmode.com is handled by Base Camp, Anil Bhardwaj.