Mindshare APAC, the global media agency network part of WPP has appointed Amy Kean, to the role of Regional Director, Strategy, Mindshare Asia Pacific.
Amy joins Mindshare after 5 years with the Havas Media Group in the UK, where she lead the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.
Kean was responsible for shaping the media strategies of some of the world’s leading brands, including Paco Rabanne, Clarks shoes, Penguin Random House, Nando’s and the BBC. Amy also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.
Deepika Nikhilender, CEO, Growth & Emerging Markets Solutions, Mindshare Asia Pacific, commented on the appointment:
‘We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.’
Commenting on her appointment, Amy said:
‘The complexity, dynamism and increased digitization of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.’
Amy’s appointment is effective immediately.