Modifies format to keep up with the changing advertising landscape
The Advertising Club, today, announced the Effie 2015 Awards Gala Ceremony, to be held on Wednesday, 27th January, 2016 at 6.30 p.m. at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai. Campaigns that ran in India from 1st October, 2014 to 30th September, 2015 (12 months) are eligible for entry.
In tune with the changing times, The Advertising Club, has drawn up a slew of changes to the Effies 2015. For the first time, entries can now be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service – Best Campaign for a Start-up, has been introduced. The Digital Campaign category too was redefined into the Integrated Marketing Category – a tacit nod to the evolution of the digital platform as an inclusion rather than extension of an ad campaign. The growing economic influence of small town India came to the fore as the erstwhile Rural Marketing category got rechristened to Small Town and Rural Marketing Category. Though not renamed, the Healthcare Category also underwent a redefining exercise, to account for the increasing diversity of the segment. Barring the Best Ongoing Campaign, all other categories will now be eligible to compete for the Grand Effie.
Commenting on these improvements, Raj Nayak, President of The Advertising Club said, “The Effies is the award that recognizes advertising effectiveness. To be able to do justice to its purpose, it is imperative that we recognize and integrate the changing landscape of advertising in India with the rules of the award. I am confident that the modifications that we’ve introduced this year will further streamline the purpose of Effies with the ground realities of advertising in India.”
Ajay Kakar, 2015 Awards Chairman said, “The advertising industry has grown from strength to strength since its inception in India. Not only has our industry grown in volume but also in terms of geographical spread. It is in recognition of this reality that, for the first time, Effie India will be organizing the first round of judging at Bangalore besides Mumbai & Delhi.”
Vikram Sakhuja, 2015 Awards Co-Chairman showed his excitement when he said, “What’s new in EFFIES is your work. Celebrate the fact that you did something creative, analytical, but always accountable. We love madness but love the method underlying even more. If you’ve done something that made you proud chances are we would love to see it. Let it rip.”
