Leading Marketers Commit to being a Driving Force in Further Strengthening the Mobile Marketing Industry
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of six new industry leaders and renewal of one Board Member, to its Asia Pacific Board of Directors. Elected by the MMA’s Asia Pacific membership, the newly-appointed board members will serve a two-year term, beginning immediately.
The new and re-elected board members include:
Bessie Lee, CEO, WPP China
Damien Cummings, Global Head of Digital Marketing, Standard Chartered Bank
Joshua Maa, Founder & CEO, Madhouse, Inc.
Kim Donghyun, Asia Digital / eCommerce Leader, Procter & Gamble
Praveen Sharma, Regional Director, Mobile Sales and Solutions, Google Asia Pacific
Sean Rach, CMO, Prudential Corporation Asia
Tran Thi Lan Thanh, CEO, Goldsun Focus Media
“Attracting industry leaders like this to the Asia Pacific Board is a testament to the MMA’s pivotal role in leading the mobile industry, and helping marketers bring mobile rightfully into the centre of their business and marketing strategies,” said Ashutosh Srivastava, Chairman of the MMA Asia Pacific Board of Directors, and Chairman & CEO, Global Emerging Markets Group, Mindshare. “Asia represents massive potential for the global mobile marketing industry, and I am excited to work alongside these marketing leaders to drive the mobile agenda in this region, so that we continue to deliver increased value to our diverse regional membership.”
Continuing board members, whose terms were not up for re-election include:
Anindya Datta, CEO, Mobilewalla
Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group, Mindshare
Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group Asia Pacific Pte Ltd
Dan Neary, Vice President, Asia Pacific, Facebook
Dick van Motman, Chairman & CEO, Dentsu Aegis Network South East Asia
Graham Christie, COO, Big Mobile Group
Joe Nguyen, Vice President Sales Southeast Asia, comScore, Inc.
Rahul Welde, Vice President, Media, Unilever
Vishnu Mohan, CEO, Havas Media Group, Asia Pacific
“Interactions within the industry in the past year have proved to me that marketers don’t need a mobile strategy as much as their marketing strategy needs mobile,” said Rohit Dadwal, Managing Director for MMA in Asia Pacific. “As such, a holistic view to mobile is now important, and the stellar composition of this entire board is a reflection of the indisputable power mobile has to transform and build competitive advantage for the world’s largest and most forward-thinking advertisers. I look forward to working with each board member to aggressively drive MMA’s mission to support marketers as they expand and effectively execute against their mobile marketing and business strategies.”
