AndBeyond.Media, a global on-demand native marketplace serving over 1 billion MM native ad experiences globally since over a year has released a new avatar of “Alchemy”, a proprietary publisher monetization platform that enables publishers to generate untapped revenue opportunity across native, video and standard display ad experiences on their Web and Mobile sites.
Alchemy will provide the publishers complete control with a seamless sign-up which can deliver native ad experiences that will not only generate new revenue but also serve multi-format ads on content pages across devices with a single tag integration.
AndBeyond.Media has always believed in the power of technology and scale via programmatic channels and hence the focus is on high engagement, overcoming banner blindness and delivering 100% transparency and viewability in its offerings.
Chief Executive Officer of AndBeyond.Media – Mr. Karan Gupta who will also be speaking at the upcoming ad:tech New Delhi event on how technology can drive “In The Moment” marketing says, “Alchemy has the potential to enable publishers with strong monetization tools along with a strong team of account managers and optimisation specialists who look at data points across the board and pick those which allows them to effectively manage the inventory and customise ad experiences with a flick of a button. Alchemy will not only be available to publishers as a desktop platform but has also been launched as an Android & iOS mobile app which will provide access to all dashboards and tools within Alchemy from the palm of your hand.”
Mr. Pankil Mehta, Chief Business Officer added, “Publisher partners who work with AndBeyond.Media are extremely happy with how Alchemy has optimised their efficiencies of managing their partnership with us and believe that AndBeyond.Media will be a strategic and integral part of their monetization ad stack for time to come.”
