Tata Sky Binge strengthens OTT play with the addition of VOOT Select and VOOT Kids
Tata Sky Binge is a streaming platform that aggregates the best of OTT apps under a single interface and single subscription.
Accessed via the Amazon Fire TV Stick- Tata Sky Edition and the Tata Sky Binge+ Android powered Smart Set-top box, the aggregator service gives a single sign-in access to 8 premium apps; Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe and now Voot Select and Voot Kids. It also offers 3 months of Amazon Prime Video at no extra cost
VOOT Select to offer Voot Originals, exclusive international content, and favorite Indian TV shows – 24 hours before broadcast
VOOT Kids to offer India’s most-loved cartoon characters and learning content including audio stories, eBooks and quizzes
Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service VOOT Select, and kids-focussed VOOT Kids for its growing subscriber base.
This partnership will add India’s top TV shows from Viacom18 and Voot Originals, along with the most-loved cartoon characters from Indian and International shows, to Tata Sky Binge. Bringing the benefits of catch-up and premium OTT content on television, Tata Sky Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now and ShemarooMe.
The addition of VOOT Select and VOOT Kids to the existing vast offering of content on Tata Sky Binge will enable Binge users to access path breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid holistic development of their mental, emotional and social faculties.. The partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences, giving a fillip to consumer satisfaction quotient.
Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said, “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding VOOT Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”
Commenting on the partnership, Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through VOOT Select or fun learning through VOOT Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”
With VOOT Select, Tata Sky Binge users can access host of exciting content, including many Voot Originals like Asur, Marzi, Raiker Case, Illegal, etc. Blockbuster movies and on demand content of popular shows from Colors (Hindi), MTV, Nickelodeon, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati will also be featured on the platform. Added to the list are renowned international shows, such as Shark Tank S11, Why Women Kill, The Good Wife, The Affair and The Twilight Zone among others.
At a time when kids are compelled to stay indoors and there has been an increased demand for content to keep them safely engaged at home, the partnership with VOOT Kids – India’s only app for kids that provides an amalgamation of learning and entertainment content – will provide the perfect destination for kids on Tata Sky Binge. It offers thousands of hours of popular Indian and international shows, with 200+ cartoons – including favourites like Pokemon, Peppa Pig, Paw Patrol, Motu Patlu, Dora the Explorer, Ben 10 and Avatar – 150+ audio stories, 500+ eBooks and 5000+ educational quizzes.