Roll out of discovery+ and combined international advertising sales approach offers brands new audience engagement opportunities at scale
· Revitalised sports advertising-sales and branded solutions offer debuts throughout Discovery’s international markets
· Unique proposition brings together creative solutions from sport and the Olympic Games to the broadest range of real life entertainment categories including Home, Adventure, Travel, Food, Nature, Environment and Science
Discovery is unveiling an enhanced marketing solutions offer for brand partners across its international markets* that truly unites the company’s sports offering with its real-life entertainment portfolio into a single proposition. The move builds on the global launch of Discovery’s definitive real-life subscription streaming service, discovery+, in January.
For the first time, this gives brand partners the opportunity to access all of Discovery’s rich content, on all of its platforms, across every global market, through one central buying point. Clients can now connect with Discovery’s entire audience through any of its offerings, including its leading multi-sport brand Eurosport and passion verticals such as the Global Cycling Network (GCN).
As part of the redefined and integrated offer, Discovery has also reimagined its Creative Brand Solutions capability, within its marketing offer, to enhance content opportunities available to international client partners. Discovery’s creative studio is already delivering new creative content together with some of the world’s biggest brands, helping them to connect with their audiences at scale in a deeper and more meaningful way.
A suite of marketing solutions will be presented for brands to allow them to achieve engagement at scale across the widest portfolio of platforms including via digital content, social media, long and short-form content, product placement, sponsorship, and technology partnerships.
Mike Rich, Head of Sports Marketing Solutions at Eurosport, said: “Today is a monumental step for our sports offer as we fully unify our international marketing solutions and advertising-sales within the broader offering of the Discovery family. We believe this will further, strengthen our market-leading proposition and help brands tell their stories at scale, supporting them to deliver against communications goals which positively impacts their business objectives.
“As we head towards back-to-back Olympic Games and deliver the international rollout of discovery+, our partners can now fully take advantage of an enhanced marketing solutions offer which connects sport to the most comprehensive range of real-life categories, including home, adventure, travel, food, nature, environment and science. This not only offers more ways to inform, fascinate and inspire, but allows brands to call on us to engage both the most passionate and broadest audiences they want to target.”
Discovery’s Marketing Solutions and Advertising-Sales business already features global clients on its roster including across its unrivalled sports offering:
· Bridgestone, which became the headline sponsor of Eurosport’s Olympic Games Tokyo 2020 coverage.
· Brand USA – extending Discovery’s partnership with the public-private organisation that promotes the United States as a premier travel destination, delivering marketing and advertising solutions across Discovery’s platforms, including to sports fans through Eurosport.
· Goodyear, which agreed a multi-year partnership with Eurosport around its world-class motorsport coverage and promotion.
· Zwift, which is Eurosport and GCN’s largest partner for its comprehensive cycling coverage across the widest range of events.