The INMA South Asia Conference will provide some very different looks at the media industry under the theme “Nurture the Old (Print) and Nourish the New (Digital).”
The Age of Platforms
Currently, the biggest “newspaper” in the world — Facebook with 1.6 billion users — has no journalists. The biggest TV network — YouTube with a billion users — produces no shows. Digital platforms have dominated users’ attention worldwide and advertising budgets.
Platforms have been taking over aggregation, distribution and monetisation of digital media content, and basically de-coupled advertising from content production. Optimisation of content for platforms and relationships with them have become priorities for many media companies. Changes in platforms’ algorithms draw scrutiny and debate as changes in legal environment of journalism and media did in the past.
Why do digital platforms engage audiences and advertisers better than products of legacy publishers? What’s the right strategy for news publishers: collaboration with platforms, competition, or both? How to maintain exclusive relationship with customers?
The keynote presentation will be by Grzegorz “Greg” Piechota, a Nieman Fellow at Harvard University in the United States, a leading Polish newspaper executive, and author of the recent INMA report, “Evaluating Distributed Content in the News Media Ecosystem.”
The South Asia News Media Conference programme is designed for CEOs, CMOs, CFOs, audience builders, brand heads, digital heads, revenue drivers, strategies, catalysts of change, and leadership teams in India, Bangladesh, Sri Lanka, Nepal, Pakistan, and the United Arab Emirates.
Early bird registrations are open till 30 July, 2016.Read about more topics and sessions and other details at www.inma.org/southasia.