Business Standard is Facebook’s first India partner for the product
Facebook on Friday announced that it had added a total of 28 such partners globally, Business Standard being the only one from India.
Last November Facebook announced it was developing a paywall for subscriptions publishers to use in Instant Articles with the goal of improving subscriber acquisition from Facebook.
Around the world, Facebook has partnered publications including Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle and The San Francisco Chronicle), La Repubblica, Le Parisien, Spiegel, The Telegraph, Tronc (The Baltimore Sun, The Los Angeles Times, and The San Diego Union-Tribune), and The Washington Post.
To make our subscriptions tools more accessible to a wide range of publishers, we redesigned the implementation approach to cut the development time by 75%, from 4-8 weeks to 1-2 weeks, Facebook said in a blog. We are also integrating the Instant Articles paywall with third party paywall providers to make it easier for publishers to implement a paywall with Instant Articles on Facebook,