Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site.
Indians love news.
India is the second largest online news consuming nation in the world.
High news penetration in India compared to other key populations in the world.
General News tops the chart followed by Business / Finance.
In India, Mobile Web attracts but Apps engage.
Vernacular content shows promise.
Video – a catalyst in news content consumption.
Reach of Top 5 Video players in news category saw exponential annual growth.
Insights into the behaviour of online news audience.
Key takeaways.
News is here to stay, although the formats will keep evolving.
Partnerships are the cornerstone of News discovery and growth.
Video on Mobile is witnessing ever increasing engagement.
As internet access becomes more and more inclusive, Vernacular News and content will continue exploding.