Lifestyle Asia India, part of Burda Media India, today unveiled its inaugural digital cover, featuring global superstar Deepika Padukone.
With over 140 million followers on social media and numerous blockbusters in her filmography, Deepika’s international fame is unrivaled, making her the natural choice for the brand’s first cover.
In an exclusive interview with Lifestyle Asia India’s Editor-in-Chief Rahul Gangwani, Deepika discussed how she is constantly challenging herself and evolving as an artiste. She spoke at length about the journey of empathy and mindfulness she has been on for six years now and how important it is for others to have an empathetic outlook. She even discussed what she does in her downtime with her husband (Actor Ranveer Singh) and called him “a huge source of strength” for her.
Talking about being the first cover star of Lifestyle Asia India, Deepika said, “We are all familiar with Lifestyle Asia ever since it was launched globally. It is an honour being on the first ever cover of Lifestyle Asia India! Congratulations to the team and wishing them the very best in all their future endeavours.”
“We’re excited to start off the new year with the launch of our first cover featuring Deepika Padukone,” said Rahul Gangwani, Editor-in-Chief of Lifestyle Asia India. “Deepika’s global reach and multi-faceted appeal as an actor, philanthropist and an entrepreneur perfectly matches the diverse, vibrant community that make up our audience. Having known her for over a decade and seen her evolve as a powerful force within the entertainment industry, it’s truly special to see her as the first LSA India cover star.”
As part of our efforts to refresh the Lifestyle Asia brand for our audience across India, the brand will continue planning strategic campaigns through the year to cement its position of providing access to the good life.