With Festive season on the horizon, consumers across the nation are all set to embark on the buying spree bringing an immense enthusiasm among marketers across industries. With the return of the palpable excitement, HT Media is back with the celebration that has redefined brand-consumer engagement: The Festival of Gifts 2024!
Now, bigger and bolder in its 2nd edition, this innovative program captivated marketing leaders in search of unparalleled engagement, creating a unique connection between brands and consumers like never before. For 30 days leading up to the Diwali, HT media platforms ran a unique contest that enabled HT readers to spot brand ads and answer questions pertaining the campaigns through a QR code prompt winning exciting prizes. Over 650 winners walked away with prizes like iPhones and Samsung Galaxies, turning brand interactions into moments of joy.
The true essence of the Festival of Gifts, however, lies in the connections it fostered. In 2023, 600,000 consumers and over 300 brands co-authored a powerful story of engagement. Brand leaders from 11 cities had the rare opportunity to handpick winners, transforming ordinary contests into extraordinary experiences. These moments were covered across HT platforms, amplifying the campaign’s reach and giving an unparalleled visibility to the brand leaders.
Rajeev Beotra, Executive Director – Revenue, HT Media, added “HT Media Festival of Gifts continues to redefine brand engagement by offering a dynamic platform for our partners. This year, we’re excited to expand the festival to over 18 cities, bringing even greater opportunities for brands to connect with consumers in a meaningful way. Our interactive approach has already generated tremendous enthusiasm, and we were thrilled to see such strong participation from both readers and advertisers last year. We look forward to another successful year and to creating unforgettable experiences for everyone involved.” As the Festival of Gifts expands more cities across India this year aiming to engage over 1 million Indians, it is an opportunity for marketing leaders to leverage this opportunity to bring out their campaign out there and make lasting memories with the readers.
Jump in and join the fun to make your brand a part of the ultimate Diwali celebrations this year. Relive the excitement from last year, watch the Festival of Gifts 2023 highlights here-