Media Stalwarts, Corporate Communicators,Bloggers &Tech Marketersgathered at the forum in Pune, India
MediaValueWorks, India’s first communications company to offer cloud based PR architecture to help companies commune at a global level efficaciously concluded their inaugural Tech Editors’ meet at Pune. Themed as ‘How to Leverage on New Age Media’ the forum put forth expert conversations on futuristic media engagements across a cross section of the media universe.
The thought stimulating sessions were addressed by media experts on how a communicator should transform and sharpen their skills to develop far-impacting, compelling content that can positively influence their company’ brand.
Talking on the relevance of such inspiring & engaging forums, Rachana Chowdhary, Founder Director, MediaValueWorks said, “We are overwhelmed by the response received from the Industry, as the inaugural session of the Tech-Editor’s Meet was a roaring success at Pune. The delegates sportingly soaked themselves in the atmosphere at the event, whilerevisiting their strategic communications decisions and introduction of newer best practices. We aim to advance the conversation levels amongst the stakeholders of the industry, thereby garnering a scientific methodology to the business.”
Delving into all aspects of “telling stories” the meet encompassed in itself sessions on advanced platforms of media engagements like business media, B2B broadcasting, engaging through videos, relevance of language media & exploring the blogosphere.
Session highlights – Leveraging New Age Media
Evolving Business Centric News Stories
Broadening the B2B Horizon
Embedding Video Stories in Regular Communications
Impact of language media as a global platform
Capturing the Transformation at Blogs
Digitizing your Records / Archiving for use
The Tech Editors’ Meet at Pune saw an increased focus of media attention for the technology stories differentiating on the nature of the content and its penetration. The forum supposed and expressed the need for expanded space allocation towards technology sector stories primarily moving beyond the gadgets and the devices. There is a definitive need to express more of growth-oriented, enterprises and SME-led software architecture stories, as India witnesses a stupendous growth in the IT deployments.
The amalgamation of great minds aspired to proactively change how companies communicate to the media & to their target audiences. The Meet witnessed keen participation from several leading corporates of Pune.