Patrika launched its 4th edition from South from Coimbatore, on 15th July 2015. Patrika is known as a newspaper that took Hindi journalism to south.
Patrika entered south with its Bangalore editions on 26th Jan 1996, targeting the affluent Marwari Business man and Hindi Diaspora.
Patrika launched its Chennai edition in 1st Feb 2004, and has been strongly established. And in 1st April 2006 Patrika launched its Hubli editions.
Today Hindi is a popular third language in south, more & more youth are adopting it. Not only does the use of Hindi increase the comfort in Indian Administrative Services helping them serve nation, it is also being considered trendy. Bollywood songs are heartily accepted and played. Which is a good indicator of the adoption of Hindi
Coimbatore edition shall be covering Salem, Erode, Tiruppur, Madurai, Nagaaoil, Tiranelvei, Trichi etc
Coimbatore is also known as the Manchester of South India, as it is home to large number of textile industries. It is in proximity to the “Knitwear Capital” of India, Tirupur.
It is also is known for educational institutions and is also known as Educational Hub of Tamil Nadu.
It is the fastest emerging IT hub in Tamil Nadu. Coimbatore is the second largest hub in India for Cognizant Technology Solutions as it employs more than 10,000 people.
“Patrika extended its footprint in south with the view of creating a bridge and crossing the language barrier,
We are not only consolidating our national presence further. It is a strategic move tapping on the markets that most have missed. The reach to the right people is key not quantum, as our readers are certainly the most premium business class there and we create opinions amongst the decision makers.
Also as observed by many the increasing use of Hindi in south is very promising as opposed to the common perception.
As a newspaper we consider it part of our larger responsibility to work towards national integration and create platforms where one can be hear and responded to.” Said Mr. B. R. Singh, VP & National Head Circulation, Patrika group