Star Sports – India’s leading sports broadcaster – set to launch Star Sports 1 Kannada, the country’s first dedicated Kannada sports channel.
Star Sports aims to provide quality viewing experience in local languages for its fans across India. Earlier this year, Star Sports introduced India’s first Tamil sports channel – Star Sports 1 Tamil -paving the way for more regional sports channels.
Celebrating the spirit of the Kannadiga culture is at the heart of the launch of Star Sports 1 Kannada. Karnataka as a region, has shown very distinctive viewing habits and an affinity to differentiated language content. This has enabled Star Sports to create a unique, engaging and most importantly, viewer centric offering for the southern state.
Star Sports 1 Kannada, with its rich line-up of sports properties, will help bring Kannadiga sports fans closer to their favourite sports. The calendar includes live events such as the Hero Indian Super League (ISL), Board of Control for Cricket in India (BCCI), Premier Badminton League (PBL) etc. Star Sports 1 Kannada aims to provide fans with region specific quality sports content allowing them to connect with their heroes.
A Star India spokesperson said, “Sports is more engaging, enjoyable and thrilling, when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.”