ZEE Biskope celebrates Mother’s Day & International Family Day by regaling audiences through content that rejoices the bond we share with our loved ones
For long, cinematic TV viewing has been a revered shared experience amongst families worldwide. Closer home, as the country goes through these unprecedented times, TV viewing has taken primacy as a strong stress-reliever and the most dependable source of entertainment for Indian families. The Bhojpuri region has also witnessed a significant surge in content consumption needs especially for family-viewing. Catering to this demand, ZEE Biskope introduces two specially curated family-centric movie line-ups this May. Living up to its promise of providing an unabashed Bhojpuri cinematic experience; the 24-hour dedicated Bhojpuri movie channel will present its viewers a special Mother’s Day movie line-up on Sunday, May 10 from 6:30 AM – 3:30 PM followed by Family Chokha Film Festival celebrating International Family Day from May 11-15, 2020 at 9:30 AM.
The love for Mother is deep rooted in the Bhojpuri culture and rituals. Mother-Son relationship has also been one of the central themes in Bhojpuri movies which further reinforces the significance placed on the role of a Mother in a family. Rejoicing the true spirit of Motherhood, ZEE Biskope’s Mother’s Day special movie line-up will comprise of titles starring the crème-de-la-crème of Bhojiwood and storylines that celebrate the bond with our mothers in all its glory. The three back-to-back blockbuster movies include ‘Real Indian Mother’featuringRani Chatterjee, ‘Doodh Ka Karz’ starring super-star Jodi, Nirahua and Khesari Lal Yadav, and ‘Dulhin Ganga Par Ke’ with Khesari Lal Yadav and Kajal Raghwani as leads. In addition to it, the special day will also feature a host of Bhojpuri celebrity bytes where they talk about the bond they share with their mothers.
Evoking the emotions of bonding and togetherness, the Family Chokha Film Festival, is themed ‘Family ke liye kuch bhi karega’ – the zeal to contribute out of the way for the wellbeing of the family. The festival line-up includes super-hit titles from Bhojiwood’s most popular stars as enumerated below.
Speaking on the initiative, Samrat Ghosh, Cluster Business Head – East, ZEEL said, “Consumption of TV content has increased manifold in the region and the growth is led by the increase in television viewing minutes per viewer. With the entire household now spending quality time together, family-viewing has contributed tremendously to the spike in viewership. The non-prime time has become the new prime time with the ratio hitting a 50:50. Catering to this growing preference for family-based programming during the day, ZEE Biskope curated two special content bouquets for the morning & afternoon bands.”
Commenting on the content lineup, Amarpreet Singh Saini, Business Head – Zee Biskope and BIG Ganga, said, “During these times content will not only serve as an entertainment but its purpose will go beyond that – it will also act as a relief, a motivator, a psychological cushion when anxiety will be riding high in the day to day environment. At ZEE Biskope from the outset we have stayed true to our core brand philosophy of ‘rejoicing Bhojpuriyat to its unabashed best’. We will be super-serving the same through these special content line-ups on the occasion of Mother’s Day & International Family Day with handpicked movies that mirror the region’s culture and value system. This will ensure that sense of celebration doesn’t stop even if reality is a bit constrained right now.”
Celebrating Bhojpuriyat in abundance, ZEE Biskope boasts of a strong content library with over 300 super hits movies with biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan Singh &Khesari Lal Yadav. Spanning across an array of diverse yet popular genres that include romance, drama, action and comedy, the channel offers a slew of robust content that includes exclusive World Television Premiere movies every weekend bringing the best-of-the-best to the small screen.
The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.