Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring.
In these troubled times, Zee Bangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which doesn’t distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.
Samrat Ghosh, Cluster Head East, ZEEL , while sharing his views on the campaign, said,“Zee Bangla, in line with its brand promise to stay closer to the spirit of Bengali culture and language, has always celebrated the peoples’ desire to overcome their inner shackles to chart a path towards a better tomorrow. Adding back to the brand’s belief this campaign further builds a new way of looking at the true spirit of motherhood to imbibe a sense of compassion and care amongst all, especially from a parenting lens. We believe this campaign will manifest our brand belief ‘ Notun Chande Likhbo Jibon’ and strengthens it further.”