Stealing a march over the rest, ZEE Biskope has been honoured with as many as 13 laurels at the coveted National Awards for Excellence in Branding & Digital Marketing
Regional consumption is on an upswing. The desire to seek culturally affirmative content is even higher today given pandemic has limited cultural immersions in real-time. ZEE Biskope has curated initiatives that resonate with the festive, cultural, topical mindset at any period of time so viewers can get virtual gratification even when real world possibilities are limited. Having consistently redefined the Bhojpuri entertainment category by enhancing the viewing experience, the leading Bhojpuri channel has once again set another benchmark, this time at the prestigious National Awards for Excellence in Branding and Digital Marketing organized by CMO Asia. The brand has been bestowed with 13 laurels. Continuing to set milestones in its journey, these awards are testament to the channel exemplifying innovation and leadership to stay a cut above the rest in the category. Living up to its promise of being the one-stop destination for every Bhojpuri movie lover and engaging them through many innovative drives, the channel, a game-changer in its space, won these accolades across brand, campaign & individual categories.
Hearts and awards, ZEE Biskope is winning them all. The brand’s Launch Stunt at Patna which housed the biggest ever Bhojpuri movie screening in Bihar won the National Award for Best Experiential & Brand Excellence. At a campaign level, the brand’s novel initiative Kamariya Kare Hip Hop that introduced rap in mainstream Bhojpuri has also been honoured with 3 metals for Marketing Campaign of the Year, Best Customer Engagement Campaign and Best Consumer Insights for the rap song. Talent Camera Action – the first ever virtual talent hunt, bagged the award for Best Brand Marketing Campaign and Marketing Excellence in Media & Entertainment. Emoji Lahariya – the campaign that celebrated World Emoji Day with an interactive Instagram filter received 2 awards for Best Social Media Marketing Campaign and Best Customer Engagement Campaign. Labhlitis Messiah, an AI based innovation by the brand on Valentine’s Day won 3 more awards in Marketing Excellence in Media & Entertainment, Best Brand Marketing Campaign on Digital and Best Digital Campaign Using AI. The brand has also won National Awards in individual categories. Jit Sengupta – Director – Marketing, ZEE Biskope has been awarded with Marketing Professional of the Year and Digital Customer Engagement Professional of the Year.
Sharing his thoughts about the win, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “It’s encouraging to see that our passion to bring alive the vibrant Bhojpuri culture through our hyperlocal offerings is being recognized in such an esteemed forum. I thank CMO Asia’s National Awards for bestowing ZEE Biskope with 13 laurels. These accolades have once again evidenced that ZEE Biskope lives up to its promise of being fresh, solely audience-centric and a thought leader.”
Speaking about the massive win, Amarpreet Singh Saini, Sr. Vice President, Bhojpuri Cluster, ZEE Biskope & Big Ganga said, “Our underlying thought has always been to bring a sense of novelty through category first campaigns that are curated with a hyperlocal approach. The love that our viewers have showered on these initiatives brought success to our efforts. It is the combination of the novelty and the success that makes our work award worthy. The recognition is a motivation to keep enhancing the audience-viewing experience beyond the magic of movies.”
Detailed list of Award Wins
· Marketing Campaign of the Year: Kamariya Kare Hip Hop
· Best Experiential & Brand Excellence: Launch Stunt
· Marketing Excellence in Media & Entertainment: Labhlitis Messiah
· Marketing Excellence in Media & Entertainment: Talent Camera Action
· Best Brand Marketing Campaign: Talent Camera Action
· Best Brand Marketing Campaign on Digital: Labhlitis Messiah
· Best Use of Social Media in Marketing: Emoji Lahariya
· Best Digital Campaign using AI: Labhlitis Messiah
· Best Consumer Insight: Rap Song
· Best Customer Engagement Campaign: Kamariya Kare Hip Hop
· Best Customer Engagement Campaign: Emoji Lahariya
· Digital Customer Engagement Professional of the Year: Jit Sengupta
· Marketing Professional of the Year: Jit Sengupta