The front-running National News Channel of more than 2 decades is at No.1 for the year 2022 too
Aaj Tak, the trailblazer channel in the news genre has captured the lion’s share of market at 25.4 % and is the only leading National News channel to continue this dominance across both the urban and rural sector.
This feat that all other channels are still striving to achieve, Aaj Tak has been accomplishing incessantly since more than past 21 years.
Aaj Tak boasts of highest market share of 25.4 % amongst 8 opt-in Hindi news channels, followed by TV9 Bharatvarsh (21.4%) and Republic TV (19.9%). Being the mass favourite news channel across the HSM market, Aaj Tak scored the highest in Urban & rural sector too with 27.0% and 23.2% respectively.
The ground breaking news coverage trend followed by Aaj Tak has earned the channel historic figures of 10 crores viewers in every week of the current year 2022.
Source: BARC; TG: 2+ NCCS All; Market; India Period: Wk 1-10’22; Cume Rch (Crores); 8 Opt-in Hindi News Channels
Data evaluation figures by Broadcast Audience Research Council (BARC) only goes on to prove that Aaj Tak has consistently been the preferred news channel choice of India and has recurrently left its competitors, new and old long behind in the viewership contest. The latest data release by BARC for year 2022 is governed by ADRS (Augmented Data Reporting Standard) which has 4 week rolling average.
The above figures put the channel in the unique position of being the Nation’s No.1 choice of news broadcaster as it continues its supremacy in the National News sector for the past glorious 21 years!